[ Security Exhibition Network Brand Column ] In the last article, we shared the knowledge of Minglue Technology's "China Digital Power Metro Map". When it comes to digital transformation, retail is certainly no exception. When the digital transformation from the trend into the normal state, retail companies deeply understand that new technologies are reshaping the industry. How do companies build independent digital capabilities, how to establish their own traffic mechanisms, how to do digital operations well, where is the future initiative? ? So today, we will interpret the "China Digital Retail Metro Map" for everyone.
Before 2000, Chinese retail enterprises were mainly traditional retailers, such as department stores, stores, and shops. With the development of the Internet and mobile Internet, e-commerce has emerged, and everyone has begun to adopt online and offline multi-channel operations. However, this method also brings some conflicts, such as the type of product, the price of the product, and the promotion method of the product. If different online and offline sales methods are used, the marketing resources of the company will be diverted. After 2015, the concept of omnichannel has emerged, talking about consumer-centric, online and offline simultaneous operations.
Today, with the application of digital technology, retail has a new gameplay. The new retail industry connects retail enterprises, logistics companies, manufacturing companies, retail service providers, etc. with consumers; in the new retail industry, companies can obtain data and use the data to better operate, such as based on past purchases by users Behavior and browse the trajectory of the product to recommend the product he is interested in.
Throughout the digital transformation process of the entire retail industry, it started from the consumer terminal, and then gradually shifted from front-end channels and marketing to back-end goods, supply chain, and operation management. Reverse the production and procurement links from sales data, optimize category management, real-time online supply chain, improve logistics efficiency, refine customer data, and promote differentiated member operations. However, the retail industry has encountered some difficulties in the actual process of digitalization. The lack of digital operation capabilities within the enterprise, and the internal information system of the enterprise is difficult to support the development of the business.
Today, the retail industry has basically reached consensus on the front, middle, and back-end architecture. With the development of cloud computing, big data, artificial intelligence, and the Internet of Things
technology, it is necessary to create an open data center and business center, so that key business online and data operations online can meet the rapidly changing business needs. The "China Digital Retail Metro Map" launched by Minglue Technology Group is a map representing the domestic digital retail system, helping retail companies understand the digital retail implementation path and technology associations, and through its powerful data collection, analysis and organization capabilities Provide digital management and big data integration services to retailers, giving consumers a convenient and personalized shopping experience.
The transformation and upgrading of any industry is inseparable from efficiency, and the core issue of the retail industry naturally focuses on efficiency. In the retail industry, because companies fail to establish effective connections with consumers and cannot obtain accurate data, their business activities are blind and inefficient. This critical link cannot be opened up, and it will affect the back end of the value chain such as product development, procurement, production, and transportation. China's digital retail subway map involves four major areas: digitization of contacts, online business, operational data, and intelligent decision-making. It covers 18 areas including private domain platforms, social platforms, inventory centers, and order centers, as well as micro-shops, purchase orders, Member incentives and other resource nodes.
Digitization of contacts is a process in which retail enterprises use digital software and hardware to connect with customers and form a continuous interaction. The digitization of contacts is one of the basic tasks that can bring profitability and continuous power to stores to carry out digital transformation. It includes five areas: customer experience, offline stores, private domain platforms, social platforms, and e-commerce platforms.
No matter online sales or offline sales, traffic is required. The traffic entrance is the user's digital contacts. The richness of the contacts determines the richness of the traffic source, the quality of the contacts determines the quality of the traffic, and each contact The caliber also determines the caliber of the flow, the accuracy of the contacts determines the accuracy of data collection during the customer's digitization process, and the humanity of the contacts determines the customer's impression of the contacts.
Therefore, the significance of digital contacts in the retail industry lies in centralizing traffic entrances, creating private domain traffic, and living the retail market with goods and services.
Business online, digitalization is more important is the digitization of business flow. Enterprises use the service-oriented approach to help companies complete the digitization of business processes and increase business value. On the one hand, companies need to quickly respond to changes from various contacts, reshape and optimize business processes, and improve the efficiency of organizational communication and collaboration; on the other hand, in order to respond to increasingly complex business scenarios and needs, companies need to The link digital business system is upgraded, and business sharing and innovation are realized through continuous business service reconfiguration and connection, and the openness and collaboration between ecosystems are promoted.
Business onlineization consists of 8 sub-modules: commodity center, purchasing center, inventory center, settlement center, order center, logistics warehouse, member center, and service center. Business online is very detailed, what channels sell what goods, what channels do what kind of promotional activities, and how logistics and warehouses respond quickly. Through the business platform's access to order and inventory data from various channels, online and offline orders can be picked up nearby, or when the store is out of stock, the e-commerce warehouse can be used to avoid the loss of sales opportunities and improve the consumer shopping experience.
Intelligent decision-making. The bottom of the entire retail digitalization is the data center. It aggregates discrete data such as retail and inventory. Data is the basis of intelligent decision-making. Based on these bases, a decision-making platform is established. The decision-making center will extract the data from the data center. Through timely insight into business data such as procurement, production, inventory, funds, and services, it can help enterprises to visually manage various complex problems in operation management.
The "decision-making" link is composed of three parts: data service, precision marketing, and flexible supply chain. The goal of the flexible supply chain is to achieve omni-channel cooperation to reduce costs and increase efficiency. Through operational analysis of data, it provides accurate marketing recommendation services that meet the personalized attributes and consumer needs of consumers. Through intelligent algorithms and analysis and mining in combination with specific retail scenarios, the final decision recommendations are output. The recommendations of this decision will eventually be transmitted to the business execution stage, which will guide the business.
The "data" link includes two modules: data center and third-party data. The data platform realizes the connection and governance of data from different sources, deposits data assets, and combines intelligent algorithms to output intelligent applications for front-end business, which is the basis for realizing data-driven business.
The data center consists of massive data processing capabilities, basic data model construction, data governance, data lakes, knowledge maps, data mining analysis, smart tag libraries and first-party data, second-party DMP, and third-party DMP. The capacity building of data in Taiwan is divided into three stages: the first stage, data precipitation, more is the digitization of contacts, to achieve the effective collection of incremental data, the cloud of existing data; the second stage, data interconnection, including people Links with people, people and things, and things and things to achieve business interconnection and industrial interconnection; in the third stage, intelligent breakthroughs, intelligent decision-making, business model innovation and industrial value network reshaping, entered the state of intelligent interconnection of all things.
Minglue Technology Retail Digital Solution
◆ Business in the platform-support multi-system, multi-platform business data access, open the barriers of various business lines, form a visual business center, and respond quickly to flexible and changeable front-end services.
◆ Data in Taiwan-deposit business data, use AI for data mining and analysis, form multi-level and multi-angle data monitoring and analysis, and provide scientific basis for business needs such as business decision-making and automation services.
The retail digital solution launched by Minglue Technology takes the business + data dual-center platform as a pioneer, integrates the advantages and resources of Minglue Group to jointly build Minglue's enabling system in the retail industry. Create omni-channel business integration scenarios for retail enterprises, integrate and improve back-end operation efficiency, help enterprises reduce hidden costs, and help the retail industry complete digital transformation. In the future, the digital transformation of the retail industry must not only establish a "consumer" -centric business model, but also pay attention to the back end of the retail value chain to achieve end-to-end digitalization and create value for the entire industry.